Every year, Pantone choose a colour that reflects the current cultural climate. This year it is ‘Greenery’.
Greenery is a fresh colour – to many people it symbolises nature, the environment, vegetables, grass, the outdoors, spring and summer, and an upbeat positive feeling.
From a colour psychology standpoint, green represents the great balance of logic and emotion, creating stability between the head and the heart. It is the colour of growth, renewal and rebirth, able to restore energy and wellbeing. Green is an emotionally positive colour; it can provide mental and physical relaxation and can also help treat depression, nervousness and anxiety. Overall, green is a pretty good colour!
The chosen Pantone colour can often influence trends and designs throughout the coming year. Reconnecting with nature seems to be a key trend in 2017, with greenery and environmentally friendly designs playing a big part on this year’s catwalks, interiors, architecture and furniture design. Pantone believe that ‘the more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world’.
At Flexiform we’re also going green – our showroom at Clerkenwell Design Week has embraced nature and the great outdoors. New designs, materials and colours reflect the vibrant British summertime, embracing fun and fresh ideas in the office environment. As part of our greenery and environmental theme, Flexiform will also be hosting informative talks during CDW2017 from industry experts on Carbon Footprinting your products and designs, as well as Living Walls and how they benefit your working environment.
Living plants and greenery in the office can have a positive impact on the workforce. A study from the University of Exeter, the University of Groningen in The Netherlands, and the University of Queensland, Australia, found that plants significantly increased productivity and wellbeing across two large commercial offices. “Simply enriching a previously Spartan space with plants served to increase productivity by 15 per cent”, said lead researcher Marlon Nieuwenhuis, from Cardiff University’s School of Psychology. “Research suggests that investing in landscaping the office with plants will pay off through an increase in office workers’ quality of life and productivity”.
Etsy’s new Brooklyn Headquarters, designed by Gensler, is a great example of office design that embraces nature and sustainability. Their workspace has greenery dispersed throughout the office in many forms such as living walls, planters and thriving rooftop spaces. Etsy refer to this as the “Green Embrace” bringing the outside in, and of nature filling and reclaiming the building.
Leatrice Eiseman, Executive Director of Pantone Colour Institute, sums up the choice of Greenery for colour of the year: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose”